Tag Archives: Billboard Project

Zoe Crosher Named LACMA Art Here and Now Artist

Since 1963, LACMA has supported local emerging artists, first with the Young Talent Award, then in 1986 with the Art Here and Now (AHAN) program. This year, one of the two recipients of the prestigious award is Aperture-featured photographer Zoe Crosher. Carefully selected by LACMA’s Modern and Contemporary Art Council (MCAC) as well as the museum’s Modern and Contemporary Art curators, nine unique images from Crosher’s The Reconsidered Archive of Michelle duBois have now been acquired for LACMA’s permanent collection.


Zoe Crosher is an artist living in Los Angeles. Her work has been exhibited in Vancouver, Rotterdam, Los Angeles, and New York City, including a billboard project with LAXART (2010) and inclusion in the 2010 California Biennial. She has been working on Los Angeles-inspired, site-specific photographic projects since 2001. Her monograph Out the Window (LAX) examines space and transience around the Los Angeles airport, and a series of four monographs on her newest project, The Reconsidered Archive of Michelle duBois, are forthcoming from Aperture Ideas. Crosher has just been announced as a 2011 recipient of LACMA’s prestigious Art Here and Now: Studio Forum (AHAN) program to support acquisitions by emerging Los Angeles-area artists. She holds a B.A. in Art & Politics from UC Santa Cruz, and an M.F.A. in Photography & Integrated Media from CalArts.


The project  The Reconsidered Archive of Michelle duBois is also a print-on-demand limited-edition artist book. It is the first in a four-volume set by the artist, and part of Aperture Ideas: Writers and Artists on Photography, a series devoted to the finest critical and creative minds exploring key concepts in photography, including new technologies of production and dissemination.


Identical in structure, each volume offers an alternate perspective on the archive of Michelle duBois, an enigmatic collection of images bequeathed to the artist by the subject and compiler. In each subsequent volume, Crosher configures a new set of identities and meanings for this ephemeral archive of photographic detritus through a selection of unique sets of images, reinterpretations of photos seen in previous volumes, as well as new texts.


Zoe Crosher’s The Unraveling of Michelle duBois is a reconsidered archive culled from crates, boxes and albums consisting of endless flirtatious smiles, tourist shots, cheesecake mementos and suggestive poses in every film type and size. This limited-edition artist book includes a unique to the volume 8 x 10-inch signed and numbered print. The Reconsidered Archive of Michelle duBois was featured in Aperture magazine, issue 198.



emphas.is: Aaron Huey – The Pine Ridge Billboard Project


One of the first projects featured on newly launched emphas.is is Aaron Huey‘s Pine Ridge Billboard Project. Find Aaron’s pitch below. (more)

“I have been documenting the Pine Ridge Indian Reservation for the past six years.  Recently I have realized how inappropriate it is for this project to end with another book or a gallery show.

“In 1890 the Supreme Court ruled upon the longest running court case in US History, the Sioux Nation vs. the United States. The court determined that the terms of the 1868 Fort Laramie Treaty had been violated when the Sioux were resettled onto P.O.W. camps, and 7 million acres of their land were opened up to prospectors and homesteaders. These camps are now called ‘reservations’.

“The grim statistics on Native Reservations today are the equivalent to that of a 3rd world country, revealing the legacy of colonization and treaty violations. Unemployment on the Reservation fluctuates between 80-90%.  Many are homeless, and those with homes are packed into rotting buildings with up to 5 families.  More than 90% of the population lives below the federal poverty line.  The life expectancy for men is 47 years old – roughly the same as Afghanistan and Somalia.

“More than any project I have done in my career, the ever-evolving Pine Ridge project gives voice to social injustice and a forgotten history.   I want my work to empower the Lakota and other tribes who fight for recognition of the past in order to help give them a chance to move forward.

“Your involvement will help raise the visibility of these images by taking them straight to the public–to the sides of buses, subway tunnels, and billboards.  I want people to think about prisoner of war camps in America on their commute to work.  I want the message to be so loud that it cannot be ignored.

“CREATIVE PARTNERS:  Helping me to turn my photos into powerful illustrations are Ernesto Yerena, an artist and activist who created visuals for the Alto Arizona campaign, and Shepard Fairey, the most prolific street artist in America, known for his street art (OBEY) and the Obama HOPE campaign image.  These collaborations with Ernesto and Shepard will go up on buildings and bus stops all over the country. I hope to also involve some of you with distribution of imagery and possibly even in the role of “wheat pasting” in your towns.  Shepard’s image will be uploaded in late Feb.

“FINANCIAL GOALS + BUDGET: $15,000 will provide funding for a nationwide guerilla poster campaign.  $30k, will allow for substantially more visibility, taking the photo essay to subway platforms in NYC and to billboards around South Dakota and Washington DC, where policy makers have the power to make real change on Reservations.  Expenses: 35-40% to printing posters and billboards, 40-50% for ad space, 5-10% Shipping and Travel, and 1% for website setup.

“OUTLETS FOR ACTION:  Through this campaign a website is forming at honorthetreaties.org I hope to build this site up to become a point of reference for those who want to know more about the history and the (broken) treaties of the Sioux and other tribes.  There will be direct links to assist grassroots Native non-profits in places like Pine Ridge.  Our first partner is Owe Aku” – Aaron Huey

emphas.is launches


There is a lot of talk about photojournalism. Is it dead? What’s going on? What can be done? I think recent events in the Middle East should have made it very clear even to the naysayers that we need credible photojournalism. Of course, there is much more to photojournalism than going to places where things are happening very visibly. There also is the kind of photojournalism where someone explores a subject that’s not on the front pages, to inform us about something we might want to know about. Needless to say, the big problem is money. Who will actually pay for the it? A new attempt to fund photojournalism has just been launched, in the form of emphas.is, a website dedicated to crowd-funding photojournalism. I do not know whether emphas.is is the – or maybe even just a – solution to fund photojournalism. But I believe it has tremendous promise. I decided to feature some of the projects here on this site to help spread the word. One of the first projects featured is Aaron Huey‘s Pine Ridge Billboard Project. Find Aaron’s pitch here.