Jesse Rieser

You might call Jesse Reiser a Young Gun, at least the Art Director’s Club said so when they selected him as one of the top 50 Emerging Creatives.  The 2012 Magenta Foundation also felt he should be a Flash Forward Winner, and Communications Arts gave him a nod in the the 2012 Photo Annual.  Plus it doesn’t hurt that he was one of Center’s Review Santa Fe 100 last year and works with clients such as Publicis World Wide, M&C Saatchi, Cramer Krasselt,
the NFL, Ritz Carlton, Warner Brothers, The NBA, Proctor & Gamble, The John
Paul Getty Museum, and ESPN Magazi

There is a reason for all of this fan fare.  Jesse is a seer and seeker, looking inward and outward at our world and culture, as evidenced by this range of imagery and ability to tell a story:

Jesse has a new project, Wallow Fire, recently showcased atThe Forty Eighthh: Contemporary Photography at Arizona’s Centennial, in Phoenix, Arizona.  Jesse made handmade books to coincide with the project.

Wallow Fire: In Eastern Arizona, near the border with New Mexico, is a land of dirt roads stretching out to white-washed horizons.  Here, ranches are carved out of the scrub- and pine-dotted landscapes and grazing cattle are the only living things for miles.

The area’s beauty comes from its pervasive remoteness.

But from late May to early June in 2011, the land in and surrounding the Bear Wallow Wilderness Area in the White Mountains was remade with a terrible, devastating kind of beauty. One that turned the landscape lunar and the air yellowed and hazy. A campfire sparked a conflagration that charred 841 miles across Arizona and New Mexico, destroying 72 buildings, 32 of them homes.

Driving west from Santa Fe in late May 2011, I saw the Wallow Fire, as it was named, and I was mesmerized by the towering smoke plumes and expanses of blackened earth. I returned a week later for five days to capture the fire, its effects, and the international community of men and women assembled to fight and eventually extinguish the blaze.

I was drawn by the way the Wallow Fire, reshaped the landscape and the atmosphere, making it a surreal, deadly place where playgrounds stood empty, where tree bark turned to ash scales, where grazing land was charred to cinder, where the air swirled thick with smoke and heat. Forcing everyone to evacuate.

Most of my work deals with subjects close to me, familiar in nature and often very personal.  This project was different. Growing up in the Midwest, I had never experienced a forest fire, let alone one as massive and overwhelming as the largest fire in Arizona history. In a sense, I was a tourist, fascinated by everything that unfolded and recording everything I saw. There were no plans, no preconceived notions.

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