Over the course of twelve years the Affordable Art Fair has transformed the model of the traditional art fair, driving the notion that fine art is within everyone’s reach, showcasing new and emerging artists, galleries, and must-see installations in 11 locations around the world. To date, the roster includes editions in Amsterdam, Bristol, Brussels, London, Los Angeles, Melbourne, Milan, New York, North London, Singapore, and Sydney.
Will Ramsay founded the fair in 1999 as an extension of the ‘accessible’ marketing drive evolved from Will’s Art Warehouse, the UK gallery that he has maintained since 1996, and today specializes in selling a wide range of contemporary art priced between £40 and £4,000. In an interview with Table Talk, Ramsay notes, “My aim, when founding the Affordable Art Fair was to break down the barriers of the sometimes stuffy and intimidating art world — giving ‘the terrified’ the opportunity to enjoy and collect art in a fun and informal atmosphere.” He often relays an experience of entering galleries and being met with “frosty reception”, a fear factor that he sought to eliminate in launching the first Affordable Art Fair in London, 1999. This first fair, an instant hit, attracted 87 galleries, 10,000 visitors, and grossed £1 million in sales. Now, a bit more than a decade since its founding, the Affordable Art Fair is an internationally-recognized and leading showcase for contemporary art, having welcomed more than one million visitors as of 2011, and sold over $270 million worth of art.
NEXT WEEK, the UK-based fair makes a return to the art capital of the US for its third annual spring edition, hosting more than seventy unique exhibitors over five days at 7W in New York City. Browse the full list of exhibitors here.
Wednesday through Sunday, join Aperture at the Affordable Art Fair to browse and buy a selection of just-published books, bestsellers, and new limited-edition prints, plus take advantage of a special offer on Aperture-magazine subscriptions.
Thursday, April 19, Aperture will present a talk and walk-through with W. M. HUNT, curator, collector, consultant, teacher, fundraiser, and author of the new Aperture book The Unseen Eye: Photographs from the Unconscious ($52.50, available here). Join Bill, who is known for his wit and larger-than-life personality, for an entertaining presentation on the art of collecting.
Aperture Booth and The Insider’s Eye:
A Talk and Walk-through with W. M. Hunt
Wednesday, April 18, 2012–Sunday, April 22, 2012
The Affordable Art Fair
7 West 34th Street
New York, New York