Artifacts, Photographs and Ulrich @ Julie Saul Gallery

Fast Food, 2009 by Brian Ulrich

Brian Ulrich’s photographic investigation of the American consumer psyche has for the past decade examined the complex relationships consumers form with the industries that seek their consumption (Copia, 2002-2006), the trickle-down movement of consumer goods (Thrift, 2005-2007), and the end remains of dead malls and big box stores, stripped of product and identity (Dark Stores, 2008-2011).

Ulrich’s upcoming exhibition at Julie Saul Gallery looks at this decade-spanning body of work, juxtaposing photographs with artifacts from the past (a vintage sign in florescent italics announcing Fast Food), objects culled from an expansive archive, amassed by the photographer in simultaneity with the development of his images.

Is This Place Great Or What: Artifacts and Photographs opens Thursday, March 22nd at Julie Saul Gallery, New York City.

This exhibition coincides with Ulrich’s first published monograph, Is This Place Great or What, published by Aperture Foundation, with an essay by Juliet B. Schorr and 95 plates ($35, available here).

Also consider Ulrich’s limited-edition, “Chicago, Illinois, 2005,” from the series Thrift ($600, available here).