Brian Ulrich is on press for his upcoming book Is This Place Great Or What at Main Choice Printers in China. This monograph presents the photographer’s decade-long exploration of the shifting tectonic plates that make up American consumer society. Ulrich focuses, in part, on photographing the architectural legacies of a retail-driven economy in the midst of collapse—shopping malls on the brink of demolition, empty big-box stores, and other retail structures in transition. Look for the book in stores this October! Is This Place Great Or What will accompany an exhibition at the Cleveland Museum of Art.
Read more here from Brian’s experience making the book on his blog Not if But When.